Our Commitment to Privacy
New Media Trader, Inc. d/b/a Social Bluebook (“SBB”, “we”, “our” or “us”) is committed to protecting your privacy. This privacy policy (“Privacy Policy”) describes the types of personal information we collect through our website at www.socialbluebook.com (the “Website”), how we use that information, who we share it with, and the choices you can make about our collection, use and disclosure of that information. This Privacy Policy only applies to information we collect on the Website and our related SBB platform. It does not apply to information collected by SBB offline or through any other means or to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website. By using Social Bluebook, you are also agreeing to be bound by the Google Privacy Policy (http://www.google.com/policies/privacy).
Changes
Without prior notice, SBB reserves the right, at our discretion, to change, modify, add or remove portions of this Privacy Policy at any time. Updates to this policy will be posted to our Website and we will revise the effective date above. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.
Collection of Information
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes name, title, date of birth and gender.
Contact Data includes mailing/billing address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have used or purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you (or by your employer on your behalf), your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our Website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
How we collect this information
We use different methods to collect data from and about you including: (i) directly from you when you provide it to us; (ii) automatically as you navigate through the site; and (iii) from third parties, for example our business partners; each as described in greater detail below. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
Information You Provide to Us
The information we collect on or through our Website may include:
- Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our service, posting material, or requesting further services. We may also ask you for information when you report a problem with our Website.
- Records and copies of your correspondence (including email addresses), if you contact us.
- Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.
- Your search queries on the Website.
- Information we obtain from your third party social media platforms when you provide us with access to those accounts by authenticating them via the Website. For example, if you authenticate your YouTube channel via the Website we will obtain information regarding that YouTube channel and your audience such as the number of subscribers and demographic information about those subscribers.
You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: (i) details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website; and (ii) information about your computer and internet connection, including your IP address, operating system, and browser type.
The information we collect automatically may include personal information or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to: (i) estimate our audience size and usage patterns; (ii) store information about your preferences, allowing us to customize our Website according to your individual interests; (iii) speed up your searches; and (iv) recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
- Web Beacons. Pages of our the Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. Disabling cookies may impact how you view and interact with the Website, including rendering some features unusable. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
Information About You We May Receive from Third Parties
We may receive personal data about you from various third parties and public sources including:
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- analytics providers such as Google;
- advertising networks such as Google, Facebook and Instagram; and
- Contact, financial and transaction data from providers of technical, payment and delivery services such as Braintree.
- Identity and contact data from publicly available sources.
Use of Information
We, and our authorized third party service providers, may use information that we collect about you or that you provide to us, including any personal information:
- To present our Website and its contents to you.
- To provide you with information, products, or services that you request from us.
- To notify you about changes to our Website or any products or services we offer or provide though it or other products or services which may be of interest to you
- To analyze trends and conduct research about improving our products, services and Website.
- To correlate information with other commercially available information to identify demographics and preferences to assist us in marketing efforts.
- To contact users for research, informational or marketing purposes .
- To learn about our users’ needs.
- To address information security and/or privacy practices control, network functioning, engineering, and troubleshooting issues.
- To investigate claims and/or legal actions, violations of law or agreements, and compliance with relevant applicable laws and legal process.
- To comply with law, or based on our good-faith belief that it is necessary to conform or comply with the law, or otherwise to disclose information to prevent fraud and reduce credit risks, to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the Website or the public.
- To process or engage in a sale of all or part of our business, or if we go through a reorganization or merger.
- To fulfill any other purpose for which you provide it.
- To provide you with notices about your account/subscription, including expiration and renewal notices.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you or your employer and us, including for processing credit cards, billing and collection.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
We may also use your information to contact you about our own goods and services that may be of interest to you and to display advertisements to you when you visit other websites via our third party ad placement vendors. We will get your consent before sending direct marketing communications to you via email or text message.
You can ask us or third parties to stop sending you marketing messages at any time by (i) logging into the Website and checking or unchecking relevant boxes to adjust your marketing preferences; (ii) by following the opt-out links on any marketing message sent to you; or (iii) by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service experience or other transactions.
In addition, we gather information on your social media platforms via an API (Application Program Interface). We utilize API’s for YouTube, Facebook, Instagram, Twitter, and Google Analytics. In order to calculate your platforms valuation, we require read, management, and sometimes write access to your platforms. Social Bluebook will never post on your behalf on any of these social media platforms, and all data gathered is updated on a monthly basis.
To remove Social Bluebooks access to your YouTube channel, you can delete it from the “My Values” page, or via the Google security settings page at https://security.google.com/settings/security/permissions. Please note that this will not remove any data from your channel itself, only from Social Bluebook.
Sharing and Sales of Information
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may disclose personal information that we collect or you provide as described in this privacy policy:
- To our subsidiaries and affiliates.
- To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our Website users is among the assets transferred.
- To fulfill the purpose for which you provide it. (e.g. payment processing)
- For any other purpose disclosed by us when you provide the information.
- With your consent.
- To comply with any court order, law, or legal process
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others
- To enforce or apply our terms of use available at http://home.socialbluebook.com/terms-of-service/
In certain instances we may share personal information you have shared with us with other SBB customers as part of other product and service offerings. Those products and/or services relate to information and analysis about the success and reach of our users with respect to their audiences. That shared personal information may consist of the following, to the extent you have provided it to SBB:
- Your name
- Your gender
- Your city and zip code
- Links to your social media accounts (Instagram, Facebook, YouTube, Twitter, etc.)
- Biographic descriptions that you provide to us (i.e. your SBB account bio) as well as the descriptions you provide in connection with your other social media accounts (i.e. your Instagram bio)
- Your age
- Your verified status with respect to your social media accounts
- Genres and/or tags that you provide
- Interests and/or hobbies that you provide
In addition, with your consent, we may share your information with third parties that provide products or services that you have requested and such third parties are not acting on our behalf in these instances. Please be aware that we are not responsible for the privacy practices of such third parties. We do not control these third parties’ policies regarding the collection or use of your information. If you have any questions about the privacy practices of a third party, you should contact them directly.
Lawful Basis of Processing
We collect and process your personal information under the following lawful bases:
- With your consent as provided hereunder;
- Performance of a contract with you;
- As necessary to comply with a legal obligation; and
- To fulfill our legitimate interest in conducting our business, where your interests and fundamental rights do not override those interests including, but not limited to:
- providing the services for which you have enrolled;
- to keep our records updated;
- to study how customers use our products/services, to develop them and grow our business and inform our marketing strategy;
- for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercises;
- contacting you about our products, or responding to your requests.
Change of Purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Links
Our Website may contain links to other sites for your convenience. Please be aware that we are not responsible for the privacy practices of such other sites. We do not control these third parties’ policies regarding the collection or use of your information. If you have any questions about the privacy practices of a third party, you should contact them directly.
Children’s Privacy
SBB does not direct its Website to children under the age of thirteen. We require registered users of the site to be at least thirteen years of age. We do not knowingly collect any information from anyone under thirteen years of age. If you are under 13, do not use or provide any information on the Website, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of the Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn that a user is under thirteen years of age, we will promptly delete any personal information that the individual has provided to us. If you have reason to believe that a child under the age of 13 has provided information to SBB through the Website, please let us know at support@socialbluebook.com.
Your California Privacy Rights
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit home.socialbluebook.com/ccpa/
Additionally, residents of the State of California, under California Civil Code § 1798.83, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed personal information during the preceding year for direct marketing purposes. Alternatively, the law provides that if the company has a privacy policy that gives either an Opt-out or Opt-in choice for use of your personal information by third parties (such as advertisers) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options. SBB qualifies for the alternative option. This Privacy Policy is our comprehensive privacy statement, and we provide you with details on how you may either Opt-out or Opt-in to the use of your personal information by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information for marketing purposes during the preceding year. If you are a California resident and request information about how to exercise your third party disclosure choices, please send a request to support@socialbluebook.com.
Security and Protection
SBB uses commercially reasonable security measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
Maintenance of Information
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, which may include rights to the following:
- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.
- Withdraw consent.
If you wish to exercise any of the rights set out above, please contact us at support@socialbluebook.com.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.